We are a sport betting and lottery company located in Sierra Leone, specialized in 5/90, virtual gaming and sport betting.
The company acquired its license from the Government of Sierra Leone on the 1st of October 2006 for the provision of a state-of-the-art lottery and sport betting business, including virtual games. The company fully opened for business in July, 2007 and started with 35 full time staff, with its headquarters at 27 Krootown Road, Freetown and it’s managed and directed by Mr. Martin E. Michael.
Since then, the company has employed over 500 full time staff and 1,500 retailers, each receiving approximately 16% and 8% commission on lottery and sports betting sales respectively, from an annual turnover of about USD 70M.
We have operations in Freetown, Bo, Kenema, Makeni, Kono, Port Loko, Lunsar, Lungi, Mile 47, Mile 91, Moyamba, Tonkolili, Kabala, Kambia, Tombo, and Waterloo.
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- Quality Services
- Result Oriented
- Customer Centric
To be the premier providers of high-quality lottery and sport betting services in Sierra Leone. We are committed to maintaining the respect and dignity of all aspect of our operations through our professional and business conduct
To be recognized as the best and innovative leaders in the entertainment industry (Sport Betting and Lottery) and a trusted and valued partner
Our corporate communications strategy is the backbone of our overall public relations strategy which we use as our brand’s voice to express important messages to our targeted customers and retailers. Our strategic communication initiative also identifies and categorizes our publics into different customer base- sports betting, lottery games, VHR and online betting customers. Reaching out to them is a fundamental operation by the company’s Public Relations Department.
Therefore, the company makes effective use of Electronic, Print and social media as part of our corporate strategy in communicating with our customers and, at the same time, meeting their expectations
As part of our strategic communication vision, the company established a radio station (FM 92.0) on 19th December 2011, to enable us do a live coverage of draws of our respective products to the public and to also educate them on our various products and services.
We also maintain a fine business relationship with other radio and TV stations in the country to promote our products and services and also to promote sports through our many sponsored and discussion programs.
Similarly, the company makes use of most of the country’s top newspapers and local magazines to promote our products and services.
Whenever something newsworthy happens like life changing winnings, launching and promotion of our products and disseminating the company’s policy, we forward our articles, press releases and policy statements to our respective print media partners and magazine(s) for publications.
Mercury International is the leading advert sponsor for both traditional print and electronic media in Sierra Leone.